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Fruit Brute Concept Package by MitchGerads Fruit Brute Concept Package by MitchGerads
Uncovered from the Mitch archives!

This was done for a pitch to General Mills to get them to bring back FRUIT BRUTE for their Halloween Monster cereal line. They loved the idea but apparently didn't buy in on it.

Fun factoid! A box of Fruit Brute can be found in nearly all of Tarantino's films.

Typography by Steve Wahlin.

M!TCH
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:iconmewmewspike:
mewmewspike Featured By Owner Sep 15, 2013
Go look for monster cereals in stores now.  I heard they brought back Fruit Brute and Fruity Yummy Mummy.
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:iconmitchgerads:
MitchGerads Featured By Owner Sep 17, 2013  Professional
My friend actually did the redesign. Though sadly it's not the same flavor as the original. 

M!


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:iconstudio-toledo:
studio-toledo Featured By Owner Jan 27, 2014  Hobbyist Traditional Artist
That's sad.  I just saved a box of it I bought at Target 5 months ago simply to keep it around until later this year (as I want to defeat the purpose of selling these cereals once a year around Halloween, they need to bring 'em out regularly).  This is one of the retro boxes by the way, with the 70's version of the ol' Brute!  Never had the chance to have it when it was still around in the early 80's though sad it's not the same flavor (wonder if Fruity Yummy Mummy also went the same way)/

I wasn't too nutty over the new design your friend did, it's OK but not what I was thinking of anyway.  At least we got something out on the shelves if not very briefly with this character.
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:icontheguywhoishere:
theguywhoishere Featured By Owner Oct 17, 2012  Hobbyist Artist
Do one with Fruity Yummy Mummy!
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:iconphenometron:
Phenometron Featured By Owner Jun 25, 2012
I like this concept art. ^^
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:iconmitchgerads:
MitchGerads Featured By Owner Jun 25, 2012  Professional
Thanks!

M!
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:iconstudio-toledo:
studio-toledo Featured By Owner Oct 5, 2011  Hobbyist Traditional Artist
Shame they didn't reconsider releasing it again at all.
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:iconmikeyteetime:
Mikeyteetime Featured By Owner Jun 13, 2011
My wife works at General Mills and ALL 5 monsters will be back as a Throwback Series Fall of 2011

MIKE
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:iconmitchgerads:
MitchGerads Featured By Owner Jun 13, 2011  Professional
Really?? That's killer!

Thanks for sharing!

M!
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:iconstudio-toledo:
studio-toledo Featured By Owner Oct 5, 2011  Hobbyist Traditional Artist
Not sure if it's being done since it sounds like they're just releasing the main three anyway.
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:iconstudio-toledo:
studio-toledo Featured By Owner Oct 5, 2011  Hobbyist Traditional Artist
I just have to hope I don't miss it!
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:iconmikeyteetime:
Mikeyteetime Featured By Owner Jun 13, 2011
My wife works for General Mills and yes ALL five monsters are coming back in a Throwback series Fall of 2011

MIKE
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:icondanschoening:
DanSchoening Featured By Owner Oct 13, 2010  Professional Traditional Artist
Man that is brilliant! That is awesome you worked on these. Kudos and thank you for the heads up!
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:iconmitchgerads:
MitchGerads Featured By Owner Oct 14, 2010  Professional
No problem, thanks for lookin'!

M!TCH
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:iconmark-nester:
Mark-Nester Featured By Owner Feb 16, 2010
that's awesome
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:iconmitchgerads:
MitchGerads Featured By Owner Feb 16, 2010  Professional
Ha, Thanks!

M!TCH
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:icongrumperpants:
grumperpants Featured By Owner Feb 7, 2010  Hobbyist General Artist
Excellent fact---I'll have to look for it the next time I watch some Tarantino.

The face does fit the box well---the monster cereals were always so silly, so this fits in perfectly!
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:iconmitchgerads:
MitchGerads Featured By Owner Feb 7, 2010  Professional
Thanks!

M!TCH
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:iconstardustdragon:
StardustDragon Featured By Owner Feb 7, 2010
I like the idea, but Brute's face feels like it's really crowding the box. When it comes to my breakfast cereal, I'd like some breathing room.
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:iconmitchgerads:
MitchGerads Featured By Owner Feb 7, 2010  Professional
Thanks!

Normally I would agree with you, but because the entire Monster line of cereals is now just an iconic full box head shot, I had to stay on style guide.

I would never willingly not draw Fruit Brute's awesome Rainbow overalls!

M!TCH
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:iconmattkaufenberg:
MattKaufenberg Featured By Owner Feb 7, 2010
Haha that's awesome! I love seeing this kind of thing:)
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:iconmitchgerads:
MitchGerads Featured By Owner Feb 7, 2010  Professional
Thanks, Matt! I'll try and post more from that era of my life as I uncover them.

M!TCH
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:iconkyle-latino:
kyle-latino Featured By Owner Feb 7, 2010
AH hahahaha.

Yeah okay, that would drive me crazy after a few years.
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:iconmitchgerads:
MitchGerads Featured By Owner Feb 7, 2010  Professional
Hahaha!

M!TCH
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