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Fruit Brute Concept Package by MitchGerads Fruit Brute Concept Package by MitchGerads
Uncovered from the Mitch archives!

This was done for a pitch to General Mills to get them to bring back FRUIT BRUTE for their Halloween Monster cereal line. They loved the idea but apparently didn't buy in on it.

Fun factoid! A box of Fruit Brute can be found in nearly all of Tarantino's films.

Typography by Steve Wahlin.

M!TCH
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:iconmewmewspike:
mewmewspike Featured By Owner Sep 15, 2013
Go look for monster cereals in stores now.  I heard they brought back Fruit Brute and Fruity Yummy Mummy.
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:iconmitchgerads:
MitchGerads Featured By Owner Sep 17, 2013  Professional
My friend actually did the redesign. Though sadly it's not the same flavor as the original. 

M!


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:iconstudio-toledo:
studio-toledo Featured By Owner Jan 27, 2014  Hobbyist Traditional Artist
That's sad.  I just saved a box of it I bought at Target 5 months ago simply to keep it around until later this year (as I want to defeat the purpose of selling these cereals once a year around Halloween, they need to bring 'em out regularly).  This is one of the retro boxes by the way, with the 70's version of the ol' Brute!  Never had the chance to have it when it was still around in the early 80's though sad it's not the same flavor (wonder if Fruity Yummy Mummy also went the same way)/

I wasn't too nutty over the new design your friend did, it's OK but not what I was thinking of anyway.  At least we got something out on the shelves if not very briefly with this character.
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:icontheguywhoishere:
theguywhoishere Featured By Owner Oct 17, 2012  Hobbyist Artist
Do one with Fruity Yummy Mummy!
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:iconphenometron:
Phenometron Featured By Owner Jun 25, 2012
I like this concept art. ^^
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:iconmitchgerads:
MitchGerads Featured By Owner Jun 25, 2012  Professional
Thanks!

M!
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:iconstudio-toledo:
studio-toledo Featured By Owner Oct 5, 2011  Hobbyist Traditional Artist
Shame they didn't reconsider releasing it again at all.
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:iconmikeyteetime:
Mikeyteetime Featured By Owner Jun 13, 2011
My wife works at General Mills and ALL 5 monsters will be back as a Throwback Series Fall of 2011

MIKE
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:iconmitchgerads:
MitchGerads Featured By Owner Jun 13, 2011  Professional
Really?? That's killer!

Thanks for sharing!

M!
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:iconstudio-toledo:
studio-toledo Featured By Owner Oct 5, 2011  Hobbyist Traditional Artist
Not sure if it's being done since it sounds like they're just releasing the main three anyway.
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