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February 6, 2010
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Fruit Brute Concept Package by MitchGerads Fruit Brute Concept Package by MitchGerads
Uncovered from the Mitch archives!

This was done for a pitch to General Mills to get them to bring back FRUIT BRUTE for their Halloween Monster cereal line. They loved the idea but apparently didn't buy in on it.

Fun factoid! A box of Fruit Brute can be found in nearly all of Tarantino's films.

Typography by Steve Wahlin.

M!TCH
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:iconmewmewspike:
Go look for monster cereals in stores now.  I heard they brought back Fruit Brute and Fruity Yummy Mummy.
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:iconmitchgerads:
MitchGerads Sep 17, 2013  Professional
My friend actually did the redesign. Though sadly it's not the same flavor as the original. 

M!


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:iconstudio-toledo:
That's sad.  I just saved a box of it I bought at Target 5 months ago simply to keep it around until later this year (as I want to defeat the purpose of selling these cereals once a year around Halloween, they need to bring 'em out regularly).  This is one of the retro boxes by the way, with the 70's version of the ol' Brute!  Never had the chance to have it when it was still around in the early 80's though sad it's not the same flavor (wonder if Fruity Yummy Mummy also went the same way)/

I wasn't too nutty over the new design your friend did, it's OK but not what I was thinking of anyway.  At least we got something out on the shelves if not very briefly with this character.
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:icontheguywhoishere:
theguywhoishere Oct 17, 2012  Hobbyist Artist
Do one with Fruity Yummy Mummy!
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:iconphenometron:
I like this concept art. ^^
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:iconmitchgerads:
MitchGerads Jun 25, 2012  Professional
Thanks!

M!
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:iconstudio-toledo:
Shame they didn't reconsider releasing it again at all.
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:iconmikeyteetime:
My wife works at General Mills and ALL 5 monsters will be back as a Throwback Series Fall of 2011

MIKE
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:iconmitchgerads:
MitchGerads Jun 13, 2011  Professional
Really?? That's killer!

Thanks for sharing!

M!
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:iconstudio-toledo:
Not sure if it's being done since it sounds like they're just releasing the main three anyway.
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